The Malta Tourism Authority
Company / Entity background
The Malta Tourism Authority (MTA), which falls under the responsibility of the Ministry for Tourism, has a diverse role, but one which, in essence, is all about creating and fostering relationships. The MTA is the tourism industry’s regulator and motivator, its business partner, the country’s brand promoter, and is here to form, maintain and manage meaningful partnerships with all tourism stakeholders. Primarily, this means talking to visitors to the Islands, but also to work closely alongside the private sector partners. Importantly, the MTA is also here to help strengthen the industry’s human resources, ensure the highest standards and quality of the Islands’ tourism product, and foster relations with local and international media. The Role of the MTA is to (a) promote and advance Malta as a tourism destination, (b) advise Government on tourism operations and to issue licences under the Act, (c) contribute toward the improvement of the level of human resources in the tourism industry and (d) advise government on the planning and development of the tourism
With our guidance
One of the more recent projects we have been entrusted with relates to the development of bike tourism. More specifically, we, initially, conceptualised the raison d'être and the ‘modus operandi’ of the project and then assisted our clients, the Malta Tourism Authority in the handling of the SIBIT (Sustainable Interregional Bike Tourism - www.medinbike.com) project between partners from the Maltese islands and Sicily.
Through (a) this project we assisted the Malta Tourism Authority to secure more than € 100,000 worth of funds – total value of project exceeded € 1,200,000 - and (b) our technical know-how on EU funding opportunities, Malta and Sicily benefitted from financial aid which we directed at improving cycling infrastructure and implementing operational and marketing activities. The project helped the regions' hospitality sector invest in bike tourism products and services with the ultimate aim being that of helping bike tourism figures to rise.